Troubleshooting: The Role Price Is Not Applied

A customer does not see the price you expected? Go through these checks in order.

1. Does the user have the right role?

Open the user's profile and check the role. Visitors who are not logged in use the Guest role.

2. Is a more specific rule overriding it?

The most specific rule wins: customer, then product or variation, then category, then tag, then the global rule. A rule on the product can override the storewide rule. See How Role Pricing Rules Work.

3. Check the sale price setting

On WooCommerce → Role Based Pricing → Display, check whether role discounts apply on the sale price or the regular price.

4. Variable products

In the free version the rule on the parent product is used for variable products. Per-variation rules need Premium.

5. Several roles

If a user has several roles, the free version uses the first matching rule. Premium lets you choose lowest or highest price.

6. Caching

Clear your page and object caches and test again in a private browser window. Do not cache pages for logged-in users.

Still not working?

Deactivate other pricing plugins for a moment to rule out a conflict and send us a WooCommerce System Status report (see the Support section).